- To refrain from any acts that would bring discredit to our industry.
- Practice fair trade and assist in the elimination of unfair competition that may be prevalent therein.
- Promote and develop high standards of professionalism to the industry at the local level by refraining from advertising in any unethical or deceptive manner.
- Promote and maintain the highest standards of service and value to the public.
- Use only legal and ethical means if we should seek to influence legislation or regulation.
- Issue no false or misleading statements to the public.
